Mark


Respond Flow Brand Standards

SS 2020

In my time at Nominee, I put together many brand guides for our clients. Respond Flow was different. They wanted a brand guide based only on their website, as well as some brand recommendations, collateral options, and an app icon.



Less than a week before the deadline, Respond Flow pushed an update to their website with new fonts, colors, and styles — even the colors on the logo changed.

I had to work quickly to update the brand guide and collateral items with the new look.

After the standards had been written, I put together a range of different collateral options and an app icon.